FIELD 01
Organisation name
Registered or trading name, as the buyer would recognise it.
Indicative distribution, to show how the index narrows. Every record clears £40,000 modelled annual spend without exception; the median is £283,000.
7,698 UK organisations that commission print at volume across 181 categories — large-format and display buyers, plus 293 premium packaging brands. Each with a contact route, a modelled annual spend range, and the role that holds the budget.
Copied straight out of the file — same fields, same figures, same formatting you receive.
| ORGANISATION | CATEGORY | HQ | MODELLED RANGE (MIN – AVG) | BUDGET HOLDER |
|---|---|---|---|---|
| Tesco PLC | Supermarkets & Grocery Retail | Welwyn Garden City | £9.00m – £13.50m | Head of Retail Marketing |
| J Sainsbury plc | Supermarkets & Grocery Retail | London | £6.30m – £9.90m | Marketing Operations Director |
| Asda Stores Ltd | Supermarkets & Grocery Retail | Leeds | £4.50m – £7.65m | Procurement Manager - Marketing |
| Wm Morrison Supermarkets | Supermarkets & Grocery Retail | Bradford | £3.15m – £5.40m | Head of Commercial Print |
| Aldi Stores UK | Supermarkets & Grocery Retail | Atherstone | £2.70m – £4.95m | Buying Director - Marketing |
| Lidl Great Britain Ltd | Supermarkets & Grocery Retail | London | £2.52m – £4.50m | Head of Marketing Operations |
Print spend follows scale — site count, branch count, brand portfolio. These are the largest categories with their real record counts, plus the packaging segment; 162 more sit behind them.
Delivered as a structured spreadsheet, ready to import straight into a CRM.
Registered or trading name, as the buyer would recognise it.
The sector classification and the qualification rule it met.
Head office location, for territory and route planning.
Switchboard number where held on public record.
Primary domain, for research before the first approach.
The lower bound of estimated annual large-format spend.
The mid-point estimate, for ranking and prioritisation.
The job title most likely to control print and signage spend.
The type of large-format work the organisation typically commissions.
No organisation publishes its print budget. Rather than invent false precision, every record carries a modelled range derived from the scale of its estate.
Site count, branch count, pupil roll or portfolio size, taken from public listings and published information. This is the primary driver — spend on signage, wayfinding and campaign graphics scales with the number of locations that need them.
Within each category, organisations are banded by scale and assigned a range calibrated to that band, rather than each figure being set independently.
Every range is sense-checked against real production pricing, so the output stays grounded rather than theoretical. Print, signage and exhibition suppliers are excluded throughout — a print company should be buying a list of buyers, not competitors.
A 100-record sample in the delivered format, so quality is judged before any commercial talk.
A short call to confirm territory, exclusivity, and which licence fits your use.
A written licence covering usage rights, exclusivity and data handling, signed before delivery.
The full index delivered on cleared payment, in the agreed format.
The complete UK buyer map for suppliers who want to prioritise the accounts most worth winning.
The rate falls as the commitment rises — £3.25 per organisation month to month, £1.95 across the full index. Final terms depend on exclusivity, territory and intended use, and are confirmed on the scope call before anything is signed.
No VAT is currently charged. Prices shown are the total payable.
WhoBuys is designed to reduce broad, speculative prospecting and help sales teams concentrate their time on organisations with meaningful likely demand.
A 100-record sample in the delivered format, sent with the full licensing terms, so everything can be reviewed before a call.